Under the label 'NOT', designer Jenny Lai creates ready-to-wear collections, custom performance-wear for musicians and dancers, and collaborative projects around the world as a mobile studio. The brand was founded with the goal of making the physical experience of dressing a surprising and playful experience within itself. Transformation and movement is built into the design, engaging the wearer in the creative process.  Jenny is a graduate of Rhode Island School of Design and has worked around the world from Amsterdam to Mexico City to South Africa.